CROSSROADS ANTQUES.

Branding / 2021

The CROSSROADS symbol draws inspiration from the founder's exclusive collections and incorporates the brand's double S. The intertwined serpents represent the brand's initial spirit, symbolizing the intersection between the past and present, as well as female wisdom, power, sensuality, and regeneration, as seen in ancient mythologies. The pattern on the snakes is based on the design of Georgian jewelry called Bague au Firmament, which beautifully depicts the night sky and stars, and was made famous by queen Marie Antoinette.

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Client: CROSSROADS ANTIQUES LTD.
Brand identity & Illustration: Phoebe Chen

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